Navigating to a New Normal

Build empathy with the experiences of everyday American adults on a range of topics in these thought pieces from the groundbreaking longitudinal study Navigating to a New Normal. 

Decisions… Decisions… Decisions: Consumer Frustrations in Inflation Laden Grocery Aisles

Mixed messages abound about the state of the economy but one thing is clear, “it’s a wild time” according to consumers. Learn how the Navigating to a New Normal participants and broader US adult population are coping with inflation in Winter 2023.

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3 Easy Steps to Get People to Care About the Environment

In the past year of pandemic-induced reflection, trips to outdoor spaces grew in popularity. With that outdoor time, we have been more exposed to the effects of pollution and climate change and the impact of our actions. As part of Ignite 360’s Navigating to a New Normal study (and in celebration of Earth Day) we asked our respondents about challenges facing the environment and if they feel their efforts are having any meaningful impact. CEO Rob Volpe shares the story and reveals 3 Steps companies can use to remove barriers and motivate consumer behavior towards positive change.

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Chapter 5: Black Lives Matter – How to Listen Without Judgement

In this piece, Rob discusses the five steps to empathy, shares the experiences of Black respondents, and above all, listened.

Separated in age by two generations, respondents Gail and Dajon share their powerful stories of racism. We review the five steps to empathy and offer action starters for your company.

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