Navigating to a New Normal
Build empathy with the experiences of everyday American adults on a range of topics in these thought pieces from the groundbreaking longitudinal study Navigating to a New Normal.
Chapter 10: Why We Need a Little Christmas Now
Overwhelmed, financially insecure and concerned about the future. No surprise there’s an undercurrent of anxiety and worry. Collectively, we all need a little Christmas. The spirit of Christmas. The joy. The peace on Earth, goodwill toward men.
Decisions… Decisions… Decisions: Consumer Frustrations in Inflation Laden Grocery Aisles
Mixed messages abound about the state of the economy but one thing is clear, “it’s a wild time” according to consumers. Learn how the Navigating to a New Normal participants and broader US adult population are coping with inflation in Winter 2023.
Two Things Consumers are More Worried About Than You Might Realize
Can you guess which global and societal issues fall just behind food, gas and fuel prices as top consumer worries. One hint: it’s not pollution or climate change.
3 Easy Steps to Get People to Care About the Environment
In the past year of pandemic-induced reflection, trips to outdoor spaces grew in popularity. With that outdoor time, we have been more exposed to the effects of pollution and climate change and the impact of our actions. As part of Ignite 360’s Navigating to a New Normal study (and in celebration of Earth Day) we asked our respondents about challenges facing the environment and if they feel their efforts are having any meaningful impact. CEO Rob Volpe shares the story and reveals 3 Steps companies can use to remove barriers and motivate consumer behavior towards positive change.
Chapter 5: Black Lives Matter – How to Listen Without Judgement
In this piece, Rob discusses the five steps to empathy, shares the experiences of Black respondents, and above all, listened.
Separated in age by two generations, respondents Gail and Dajon share their powerful stories of racism. We review the five steps to empathy and offer action starters for your company.